Inès Reg dépose sa marque

Impossible de ne pas avoir entendu parler du phénomène de 27 ans Inès Reg. La vidéo publiée le 21 août dans laquelle l’humoriste simule une dispute de couple avec son mari Kevin a littéralement fait basculer sa vie!

Devenue virale sur internet en quelques heures, la célèbre phrase «C’est quand que tu vas mettre des paillettes dans ma vie Kevin?!» est rapidement devenue culte, Grâce à ce buzz visionné plus de 3 millions de fois sur Instagram, l’humoriste est passée de 150 000 abonnés à 1 500 000 en quelque jours.

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Face à ce buzz, certaines marques comme Leroy Merlin, McDonald’s, Interflora, Leclerc ou encore Kiabi n’ont pas hésité a adopter cette tendance et a intégrer l’expression dans leur communication. 

On peut également trouver des t-shirts, des mugs, des portes-clés, des sacs en toile mais la commercialisation de ces produits reprenant son expression a été faite sans son autorisation, ce qui n’a pas plu à l’humoriste.

La femme de Kevin a décidé de déposer la phrase pour une durée de 10 ans car elle estime que le but n’était pas d’en faire un « business » ! 



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